College of Education and Professional Studies

Bachelor of Science in Fashion Marketing

The Fashion Marketing major at the University of Central Oklahoma offers a four-year program leading to a Bachelor of Science - Fashion Marketing degree. The fashion industry is composed of several segments: fibers, fabrics, apparel, retailing, production, wholesaling, and media. Together, these segments form an industry so broad, so complex and so varied there is hardly a skill, an aptitude, or an interest that cannot be accommodated. Because of the size and diversity of the fashion industry, the Fashion Marketing Program concentrates its course work in three specific areas: apparel, advertising/promotion, and retailing. The comprehensive curriculum is designed to give the students specialized training and information that will be of assistance in moving forward within a challenging fashion marketing career.

The apparel and textiles industry include some of the largest employers in the nation. Career tracts can be at the store or corporate levels.

Student Learning Objectives

Career Opportunities

  • Retail Buyer/Purchasing Agent
  • Allocation Analyst
  • Account Executive
  • Department Store Owner or Manager
  • Merchandise Manager
  • District Retail Manager
  • Sourcing Manager
  • Manufacturer's Representative
  • Marketing Specialist
  • Merchandise Manager
  • Merchandise Planner
  • Visual Merchandising
  • Marketing Manager

Types of Employers

Retailers and manufacturers hire Fashion Marketing graduates. They are looking for graduates who possess keen business skills and the ability to manage people, merchandise, and money. Store positions include in-store management, employee training, district or regional management of multiple stores with opportunities for promotion to corporate levels. Corporate positions may focus on merchandise buying, allocation of merchandise to stores, and visual merchandising.

Related Professional Organizations

  • International Textiles and Apparel Association
  • American Apparel Manufacturers Association
  • American Marketing Association
  • American Collegiate Retailing Association
  • National Retail Association
  • The Underfashion Club, Inc. of New York
  • Fashion Group International
  • American Society of Testing and Materials
  • American Association of Textile Chemists and Colorists
  • Costume Society
  • Oklahoma Association of Family and Consumer Sciences
  • American Association of Family and Consumer Sciences
  • International Federation for Home Economics
  • Phi Upsilon Omicron, National Honor Society