B.B.A. Marketing


The Bachelor's of Business Administration in Marketing prepares students to perform activities in an organization that link the organization to the marketplace outside. Students are prepared for visible marketing functions such as advertising, customer service, personal selling, sales promotion, publicity, public relations, merchandising and transportation, as well as the less-visible functions like strategic planning, inventory control, purchasing, market research, new-product and new-market development, branding and forecasting. View a list of scholarships in this department.

Degree Sheet

To see the classes that make up the Marketing curriculum check out the degree sheet!

Career Opportunities

Not sure what to do with a degree in marketing? Check out our career guide!

Explore Your Interests

Take advantage of these opportunities in the Metro which may spark your interest and even boost your resume.

Change Your Major

Either complete a “Request to Change Major/Minor Form” OR meet with your advisor and he/she will change your major.