Curriculum Infusion

Curriculum infusion is a challenging and creative way to incorporate tobacco issues into academics. The goal of curriculum infusion is to insert health related information into already existing college courses while simultaneously meeting the course objectives.

Campus faculty have the potential to impact student attitudes and behaviors, including attitudes and behaviors toward tobacco. By involving faculty in prevention programming, curriculum infusion brings prevention into the classroom campus wide. Students are often more focused and attentive in the classroom than outside the classroom. Students are also less subject to peer influence and pressure while in the classroom.

(BACCHUS Step by Step)


Application Ideas: Curriculum Infusion and Tobacco

Tobacco issues can be incorporated into almost every course. Tobacco is an important topic for college students today and is sure to have a long-lasting impact on their health, economy and society. Within the curriculum, faculty can promote the fact that most college students do not use tobacco.

The following are some examples of how tobacco issues can be included in various fields of study.

Art: How nicotine relates to creativity and withdrawal.

Biology: Recent research on nicotine and genetics.

Business: Smokers and the costs of productivity to national and small business. The right to hire non-smokers because of health care costs.

Communication: Tobacco money and its impact on mass media.

Ecology: Impact of tobacco productions on the global environment.

Economics: The cost to the world community from tobacco production and use.

Education: Smoking prevention approaches and strategies for youth.

Engineering: Ventilation systems and secondhand smoke.

English: Essays related to tobacco and smoking addiction in families.

Fashion: How cigarettes are marketed as fashion accessories. Women, smoking and attractiveness issues.

Success Central: Healthy decision-making, independent living, conflict resolution, etc. 

History: Impact of smoking on society over time. Famous people who died from tobacco use.

Health/Exercise Science: Effect of tobacco on health, stress management and injury/illness rehabilitation.

Marketing: Advertising approaches and ethics. 

Political Science: Recent legislation, the Master Settlement and issues related to policies and society. 

Psychology: Addiction and behavioral reinforcements related to nicotine. 

Public Speaking: Debate or speeches on any tobacco-related subjects. 

Social Work: Tobacco use as a marker of high-risk behavior; the link between tobacco use and mental illness, drug use. 

Sociology: Misconceptions and norms about tobacco use. 

Theater/Film: The ethics of product placement in movies. 

Third World Studies: Impact of tobacco imports and production on third world ecology, economy, health (smoking rates), politics, etc. 

Women's Studies: The tobacco industry's targeting of women. Thinness, attractiveness issues and smoking.

(BACCHUS Step by Step)